Guest Writer

Making word-of-mouth marketing work for you

Word-of-mouth marketing is often considered one of the oldest and most powerful forms of advertising. In fact, most business people understand that it works, they just don’t know how it works. But our guest writer this month, Duncan Webster, Executive

Posted in Duncan Webster, Guest Writer, Word of Mouth Marketing

Social media – the clue is in the name, but just in case…..

On the one hand, social media is all about trust and engagement. But, on the other hand,  it may be prudent for a business to have some clear guidelines about what staff can and cannot do online – in  their

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Posted in Maz Dannourah

Could you be paying more tax this month than you need to?

This month’s guest writer – Alan Blake, partner and tax manager at Streets Chartered Accountants – gives some timely words of advice as the end-of-the-month deadline for submitting self-assessment tax returns approaches. It may be hard to believe but paying

Posted in Alan Blake

Be careful of consumer rights when selling online

This month’s guest writer – solicitor Aimee Marsh of Metcalfe Copeman & Pettefar LLP – warns of the possible legal pitfalls involved in selling to consumers online. Selling goods and services via the internet is becoming increasingly valuable, especially for

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Californian quality opens the UK wine market

Wine producers on the far side of the Atlantic have successfully (in part, at least) supplanted continental European producers in UK stores and homes. Our guest writer this month – Philip Amps of Amps Fine Wines –  believes that quality

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The energy game

The energy companies (like banks and many other big businesses) rely on ‘inertia marketing’. As long as there is little real competitive pressure they can work on the assumption that customers will stay with them because the benefits of moving

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Posted in Chris Matthews

You protect your money so why not protect your business?

Our guest blogger this month – Colin Hall of All Integrated Systems Ltd – highlights the devastating impact which crime and fire can have on a business and offers some advice for tackling both of these threats. Many recent reports

Posted in Colin Hall

Financial planning in challenging times

This month’s guest blogger is Ken Craig of Peterborough-based accountants Rawlinsons. He has some sensible advice on business planning in uncertain times. Whilst there are some welcome signs of recovery, concerns remain over the UK economy.  As an adviser to

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You’ve been had by the ads

This month’s guest blogger is Dean Chauhan of Greenwoods Solicitors LLP. Dean is a corporate and commercial lawyer. He advises organisations in a range of sectors, including media companies and digital businesses. Greenwoods is a leading regional law firm, with

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Government marketing in the housing industry – ‘could do better’

It’s not often that the government wades in to help an entire industry with its sales and marketing but that’s just what it is doing for housebuilding at present. Guest blogger Karl Hick, managing director of Larkfleet Homes, is grateful

Posted in Karl Hick