Guest Writer

Have you prepared for auto enrolment?

Money

By 2017 all UK employers are required to automatically enrol eligible employees into a qualifying pension scheme but many are putting off the inevitable due to lack of understanding or fear of what may be involved. That could be an

Posted in Guest Writer, Thornton Holmes

Packaging is the silent salesman – what is it saying about you?

Packaging - cardboard boxes

This month’s guest blogger is Paul Kilby, who has worked for many years in the packaging and marketing sector. He presently oversees communications for Tee-Kay Packaging in Peterborough. I’ll let you in on a secret. It’s one that’s been known

Posted in Guest Writer, Paul Kilby

Does leaflet distribution work?

Delivering leaflets

There are lots of myths, mistruths and misunderstandings when it comes to leaflet distribution says this month’s guest writer, Steven Stuart of SPS Leaflet & Magazine Distribution. In this article he sets out to debunk some of them. My company

Posted in Guest Writer, Steven Stuart

The future of customer satisfaction is collaboration

Call centre providing customer satisfaction

This month’s guest author – Paul Speechley, technical director at LeadTec Ltd – says that the latest technology allows us to build closer customer relationships and trust and to improve customer satisfaction. These days there are many technologies to help

Posted in Guest Writer

Online video – practical considerations for marketing

Filming for video marketing

This month’s guest writer, David Bird of DB Sound and Vision, gives some practical pointers for using video in internet marketing. It would be difficult to be in business in current times without knowing the value of video marketing. In

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Think complex, communicate simple

Keith Nelson

This month’s guest blogger – Keith Nelson of Your Total Coach – says marketers have some of the hardest jobs in an organisation. They need ‘four-eyed awareness’. I’m not going to get into the debate of “who-has-the-hardest-job-in-the-business?” But I will

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Posted in Guest Writer, Keith Nelson

Take cover against cyber risks

Judge - internet law

This month’s guest blogger – Nick Kennedy of insurance broker Henderson Insurance Broking Group – suggests that it would be wise to get appropriate insurance cover in place before venturing into digital marketing. We have recently celebrated the 25th anniversary

Posted in Guest Writer, Nick Henderson

Making word-of-mouth marketing work for you

Word-of-mouth marketing is often considered one of the oldest and most powerful forms of advertising. In fact, most business people understand that it works, they just don’t know how it works. But our guest writer this month, Duncan Webster, Executive

Posted in Duncan Webster, Guest Writer, Word of Mouth Marketing

Social media – the clue is in the name, but just in case…..

On the one hand, social media is all about trust and engagement. But, on the other hand,  it may be prudent for a business to have some clear guidelines about what staff can and cannot do online – in  their

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Posted in Maz Dannourah

Could you be paying more tax this month than you need to?

This month’s guest writer – Alan Blake, partner and tax manager at Streets Chartered Accountants – gives some timely words of advice as the end-of-the-month deadline for submitting self-assessment tax returns approaches. It may be hard to believe but paying

Posted in Alan Blake