Guest Writer

First and lasting impressions

Meeting room

This month’s guest writer – Frances MacKenzie of Cubex Contracts – asks “What first impression do you give your prospective customers?” In business we work hard to create a favourable first impression, recognising that as a key element both in

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Personalise your business!

Personalisation of digital print on chocolate wrapper

Thanks to advances in CRM systems and other technology all businesses, small or large, can now gather the data they need to offer a tailored and personalised service to every customer says this month’s guest blogger, Marcus Brailsford of Peterborough

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Have you prepared for auto enrolment?


By 2017 all UK employers are required to automatically enrol eligible employees into a qualifying pension scheme but many are putting off the inevitable due to lack of understanding or fear of what may be involved. That could be an

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Packaging is the silent salesman – what is it saying about you?

Packaging - cardboard boxes

This month’s guest blogger is Paul Kilby, who has worked for many years in the packaging and marketing sector. He presently oversees communications for Tee-Kay Packaging in Peterborough. I’ll let you in on a secret. It’s one that’s been known

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Does leaflet distribution work?

Delivering leaflets

There are lots of myths, mistruths and misunderstandings when it comes to leaflet distribution says this month’s guest writer, Steven Stuart of SPS Leaflet & Magazine Distribution. In this article he sets out to debunk some of them. My company

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The future of customer satisfaction is collaboration

Call centre providing customer satisfaction

This month’s guest author – Paul Speechley, technical director at LeadTec Ltd – says that the latest technology allows us to build closer customer relationships and trust and to improve customer satisfaction. These days there are many technologies to help

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Online video – practical considerations for marketing

Filming for video marketing

This month’s guest writer, David Bird of DB Sound and Vision, gives some practical pointers for using video in internet marketing. It would be difficult to be in business in current times without knowing the value of video marketing. In

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Think complex, communicate simple

Keith Nelson

This month’s guest blogger – Keith Nelson of Your Total Coach – says marketers have some of the hardest jobs in an organisation. They need ‘four-eyed awareness’. I’m not going to get into the debate of “who-has-the-hardest-job-in-the-business?” But I will

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Take cover against cyber risks

Judge - internet law

This month’s guest blogger – Nick Kennedy of insurance broker Henderson Insurance Broking Group – suggests that it would be wise to get appropriate insurance cover in place before venturing into digital marketing. We have recently celebrated the 25th anniversary

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Making word-of-mouth marketing work for you

Word-of-mouth marketing is often considered one of the oldest and most powerful forms of advertising. In fact, most business people understand that it works, they just don’t know how it works. But our guest writer this month, Duncan Webster, Executive

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